Selling Through Curiosity™ Live VirtualSales Training Program

    The Selling Through Curiosity™ Live Virtual Program is built for B2B companies with go-to-market teams of 5 to 30 people including sales, customer success, and account management. Whether your team is running new business discovery or leading renewal conversations and quarterly business reviews, the methodology applies the same way.

    Better questions lead to stronger relationships and clearer next steps.

    The program delivers the full six-session methodology on a quarterly schedule. Reps get live instruction, real-time feedback, and repeated practice through structured role-plays and breakout exercises. The program covers the complete sales cycle: discovery, qualification, advanced questioning, customized presentations, objection handling, negotiating, and closing.

    How the Live Virtual Sales Training Program Works

    • 6 Virtual Sessions
    • 4 Hours Per Session
    • Role Play Exercises
    Brand illustration of a translucent globe with figurine team hubs on three continents linked to a shared center, representing go-to-market teams of 5 to 30 training as one unit.

    Built for teams of 5-30

    Designed for B2B companies with go-to-market teams that include sales, customer success, and account management. Your teams train together as a unit, building a shared language and approach they carry into every customer conversation, from first discovery call, through renewal and expansion.

    Brand illustration of people walking a path into a circular arrow where a group works together, representing the recurring quarterly cohort cycle.

    Quarterly Cohorts

    The program runs on a set schedule each quarter. No lengthy scoping or custom build required so your teams can be enrolled and training within weeks.

    Brand illustration of six circular practice scenes along a rising path, each pair role-playing with a facilitator, representing the six live virtual sessions.

    6 Live Virtual Sessions

    Delivered over multiple weeks via Zoom. Each 4 hour session combines instruction, structured role-plays in breakout rooms, and real-time coaching. This is active practice, not passive content.

    Ira Bernstein, Master Trained Facilitator of Selling Through Curiosity methodology, focused on B2B sales training.

    Facilitated by Ira Bernstein

    Every session is led by the only Master Trained Facilitator of the Selling Through Curiosity methodology. No handoffs, no junior trainers. Your team gets direct access to 20+ years of B2B sales experience.

    What Your Team Should ExpectAfter The Program

    • 01

      One Shared Language

      Your entire go-to-market team operates from a shared understanding. Sales, CS, and account management use the same language in deal reviews, handoffs, and customer conversations. No more translating between teams or losing context when a deal moves from one stage to the next.

    • 02

      Sharper Discovery Calls

      Reps run discovery calls that surface customer problems that competitors miss. Sales cycles typically shorten, and opportunities that won’t close are qualified out.

    • 03

      Stronger Renewal Conversations

      Customer success and account teams run more effective renewal and expansion conversations. They surface risks early and uncover growth opportunities the customer hasn’t articulated yet.

    • 04

      Improved Pipeline Quality

      Pipeline quality improves. Fewer stalled deals, less guesswork in forecast calls, and clearer next steps on every opportunity.

    • 05

      Higher Win Rates

      Win rates often improve as reps build every conversation around the customer’s priorities, not assumptions. The deals that move forward are the ones that should.

    • 06

      Faster Onboarding

      New hires onboard faster when STC is the foundation. They inherit a framework and a common language from day one, rather than having to figure them out through trial and error.

    The next quarterly cohort is forming now. Book a short call and we’ll confirm fit, walk through the schedule, and answer any questions about enrolling your team.

    Schedule a Call with Ira