The Selling Through Curiosity™ Live Virtual Program is built for B2B companies with go-to-market teams of 5 to 30 people including sales, customer success, and account management. Whether your team is running new business discovery or leading renewal conversations and quarterly business reviews, the methodology applies the same way.
Better questions lead to stronger relationships and clearer next steps.
The program delivers the full six-session methodology on a quarterly schedule. Reps get live instruction, real-time feedback, and repeated practice through structured role-plays and breakout exercises. The program covers the complete sales cycle: discovery, qualification, advanced questioning, customized presentations, objection handling, negotiating, and closing.
Designed for B2B companies with go-to-market teams that include sales, customer success, and account management. Your teams train together as a unit, building a shared language and approach they carry into every customer conversation, from first discovery call, through renewal and expansion.
The program runs on a set schedule each quarter. No lengthy scoping or custom build required so your teams can be enrolled and training within weeks.
Delivered over multiple weeks via Zoom. Each 4 hour session combines instruction, structured role-plays in breakout rooms, and real-time coaching. This is active practice, not passive content.
Every session is led by the only Master Trained Facilitator of the Selling Through Curiosity methodology. No handoffs, no junior trainers. Your team gets direct access to 20+ years of B2B sales experience.
Your entire go-to-market team operates from a shared understanding. Sales, CS, and account management use the same language in deal reviews, handoffs, and customer conversations. No more translating between teams or losing context when a deal moves from one stage to the next.
Reps run discovery calls that surface customer problems that competitors miss. Sales cycles typically shorten, and opportunities that won’t close are qualified out.
Customer success and account teams run more effective renewal and expansion conversations. They surface risks early and uncover growth opportunities the customer hasn’t articulated yet.
Pipeline quality improves. Fewer stalled deals, less guesswork in forecast calls, and clearer next steps on every opportunity.
Win rates often improve as reps build every conversation around the customer’s priorities, not assumptions. The deals that move forward are the ones that should.
New hires onboard faster when STC is the foundation. They inherit a framework and a common language from day one, rather than having to figure them out through trial and error.
The next quarterly cohort is forming now. Book a short call and we’ll confirm fit, walk through the schedule, and answer any questions about enrolling your team.