Custom Selling Through Curiosity™ Workshops take the proven STC methodology and rebuild it around your business. We interview your stakeholders, study your sales process and competitive landscape, and create industry-specific scenarios so every role-play and exercise is based on deals your team will actually face. The same curiosity-based approach that closes new business also drives stronger renewal conversations, expansion opportunities, and quarterly business reviews.
Most B2B sales teams don’t have an effort problem. They have a discovery problem and it shows up in the deals they lose.
Built for teams that are:
Before anything gets built, we interview sales leaders, top performers, customer success managers, and cross-functional partners to understand your process, competitive landscape, buyer personas, and the specific deals your team struggles to close. This typically takes 2-4 weeks and shapes everything that follows.
Every exercise is specifically tailored around your industry, your actual deals, your buyer personas, and your sales motion. Your team practices on situations they'll face next week - not generic examples borrowed from another industry.
The full Selling Through Curiosity™ curriculum is delivered to your team over six highly interactive sessions. Each session includes breakout practice scenarios and real-time coaching, so reps build the muscle memory needed to ask better questions under real pressure.
We run cohorts by region (North America, EMEA, APAC) or bring the entire team together - depending on time zones and how your organization operates. Virtual, hybrid, or in-person options available.
Post-workshop we offer optional coaching and Managing Through Curiosity™ for sales leaders to help embed the methodology long-term. Training changes behavior. Reinforcement makes it permanent.
A shared methodology across your entire go-to-market team that replaces assumptions with insight and turns insight into results.
Your entire go-to-market team operates from a shared understanding. Sales, CS, and account management use the same language in deal reviews, handoffs, and customer conversations. No more translating between teams or losing context when a deal moves from one stage to the next.
Reps run discovery calls that surface customer problems that competitors miss. Sales cycles typically shorten, and opportunities that won’t close are qualified out.
Customer success and account teams run more effective renewal and expansion conversations. They surface risks early and uncover growth opportunities the customer hasn’t articulated yet.
Pipeline quality improves. Fewer stalled deals, less guesswork in forecast calls, and clearer next steps on every opportunity.
Win rates often improve as reps build every conversation around the customer’s priorities, not assumptions. The deals that move forward are the ones that should.
New hires onboard faster when STC is the foundation. They inherit a framework and a common language from day one, rather than having to figure them out through trial and error.
Custom programs start with a conversation. Book a short call and we’ll discuss your team’s challenges, confirm fit, and outline what a tailored program looks like for your organization.