Custom Selling Through Curiosity™B2B Sales Training Workshops

    Custom Selling Through Curiosity™ Workshops take the proven STC methodology and rebuild it around your business. We interview your stakeholders, study your sales process and competitive landscape, and create industry-specific scenarios so every role-play and exercise is based on deals your team will actually face. The same curiosity-based approach that closes new business also drives stronger renewal conversations, expansion opportunities, and quarterly business reviews.

    Most B2B sales teams don’t have an effort problem. They have a discovery problem and it shows up in the deals they lose.

    Built for teams that are:

    • Losing late-stage deals to "no decision" without a clear cause.

    • Running discovery calls that don't produce valuable insights

    • Scaling from single-product to multi-product and losing message consistency

    • Watching competitors close deals that should have been yours

    • Struggling to align sales, customer success, and account management around a shared approach

    How Do Custom Sales Training Workshops Work?

    Flat brand illustration of four stakeholders seated around a shared round table, representing discovery interviews across sales, customer success, and cross-functional partners.

    Stakeholder Discovery

    Before anything gets built, we interview sales leaders, top performers, customer success managers, and cross-functional partners to understand your process, competitive landscape, buyer personas, and the specific deals your team struggles to close. This typically takes 2-4 weeks and shapes everything that follows.

    Flat brand illustration of six circular practice scenes connected along a path, each pair role-playing with a facilitator guiding the series.

    6 Live Sessions

    The full Selling Through Curiosity™ curriculum is delivered to your team over six highly interactive sessions. Each session includes breakout practice scenarios and real-time coaching, so reps build the muscle memory needed to ask better questions under real pressure.

    Flat brand illustration of three regional team hubs linked across a global network, representing cohorts delivered across North America, EMEA, and APAC.

    Multi-Geo Delivery

    We run cohorts by region (North America, EMEA, APAC) or bring the entire team together - depending on time zones and how your organization operates. Virtual, hybrid, or in-person options available.

    Flat brand illustration of a facilitator coaching two sellers rehearsing a conversation, surrounded by industry vignettes of a factory, offices, and a storefront.

    Customized Role Plays

    Every exercise is specifically tailored around your industry, your actual deals, your buyer personas, and your sales motion. Your team practices on situations they'll face next week - not generic examples borrowed from another industry.

    Flat brand illustration of two leaders coaching a seller moving along a path with roots growing beneath it, representing long-term reinforcement of the methodology.

    Reinforcement

    Post-workshop we offer optional coaching and Managing Through Curiosity™ for sales leaders to help embed the methodology long-term. Training changes behavior. Reinforcement makes it permanent.

    What Outcomes Should Be Expected to Come After aCustom Sales Training Workshop?

    A shared methodology across your entire go-to-market team that replaces assumptions with insight and turns insight into results.

    • 01

      One Shared Language

      Your entire go-to-market team operates from a shared understanding. Sales, CS, and account management use the same language in deal reviews, handoffs, and customer conversations. No more translating between teams or losing context when a deal moves from one stage to the next.

    • 02

      Sharper Discovery Calls

      Reps run discovery calls that surface customer problems that competitors miss. Sales cycles typically shorten, and opportunities that won’t close are qualified out.

    • 03

      Stronger Renewal Conversations

      Customer success and account teams run more effective renewal and expansion conversations. They surface risks early and uncover growth opportunities the customer hasn’t articulated yet.

    • 04

      Improved Pipeline Quality

      Pipeline quality improves. Fewer stalled deals, less guesswork in forecast calls, and clearer next steps on every opportunity.

    • 05

      Higher Win Rates

      Win rates often improve as reps build every conversation around the customer’s priorities, not assumptions. The deals that move forward are the ones that should.

    • 06

      Faster Onboarding

      New hires onboard faster when STC is the foundation. They inherit a framework and a common language from day one, rather than having to figure them out through trial and error.

    Custom programs start with a conversation. Book a short call and we’ll discuss your team’s challenges, confirm fit, and outline what a tailored program looks like for your organization.

    Schedule a Call with Ira