Most sales teams guess.Yours doesn't have to.

Hands down THE most impactful sales training I have gone through in my 27 years of selling!

I have been involved in IT Technology Sales for over 25 years and have trained in Miller Heiman, Power Messaging, Challenger Sale, and Outcome-based selling. This course helps reset and get back to fundamentals in discovery.

I've used open-ended, outcomes-focused questions with my kids as a result of the training and it's been incredible. Magic wand for accountability.

None of the MEDPIC-type sales training means anything if the seller cannot ask questions and gather information. This course focuses on that fundamental in an engaging way.

STC is the best sales course I have taken amongst multiple others. This was my second time taking the course - not only a great refresher, but it made me realize how much I've incorporated STC in work and life.

I was jaded and thought, 'ugggggg another stupid sales training!' I was very wrong! Ira, your enthusiasm and content were fantastic!

It didn't rely on customer manipulation or solely pain points elevation such as the Challenger Model. When you focus on people, it shows you care.

I learned a ton in this course and was able to apply the lessons immediately to my work and see positive improvement in deal progression.

Whether you like sales training or not, you'll learn things in this course that you'll use the rest of your career.

I'm always skeptical of sales training, but I've seen improvement in my conversations with clients ever since beginning this program.

You can immediately start putting these areas into practice after day 1. It is truly more than just sales training.

I found the training points extremely useful, and the delivery of the material by Ira is as good as it gets. Absolutely top notch stuff.

While I don't work in sales directly, the training showed me how curiosity can improve communication with customers or co-workers.

Practical, lessons can be taken and implemented immediately, results are seen quickly, and it helps sales people think about things differently.

It's very practical application that can make a big difference in all aspects of life, professional and personal. Easy to learn and makes a big impact.

The content is exceptional and valuable to us as a company. I appreciate the real examples from our industry and daily interactions. This made it useful and easy to apply.

The training was very helpful and I will use daily in my job. I gained a great deal from the training.

It's the best training I've been a part of. The packet with the questions and the metrics is key and so helpful.

Hands down THE most impactful sales training I have gone through in my 27 years of selling!

I have been involved in IT Technology Sales for over 25 years and have trained in Miller Heiman, Power Messaging, Challenger Sale, and Outcome-based selling. This course helps reset and get back to fundamentals in discovery.

I've used open-ended, outcomes-focused questions with my kids as a result of the training and it's been incredible. Magic wand for accountability.

None of the MEDPIC-type sales training means anything if the seller cannot ask questions and gather information. This course focuses on that fundamental in an engaging way.

STC is the best sales course I have taken amongst multiple others. This was my second time taking the course - not only a great refresher, but it made me realize how much I've incorporated STC in work and life.

I was jaded and thought, 'ugggggg another stupid sales training!' I was very wrong! Ira, your enthusiasm and content were fantastic!

It didn't rely on customer manipulation or solely pain points elevation such as the Challenger Model. When you focus on people, it shows you care.

I learned a ton in this course and was able to apply the lessons immediately to my work and see positive improvement in deal progression.

Whether you like sales training or not, you'll learn things in this course that you'll use the rest of your career.

I'm always skeptical of sales training, but I've seen improvement in my conversations with clients ever since beginning this program.

You can immediately start putting these areas into practice after day 1. It is truly more than just sales training.

I found the training points extremely useful, and the delivery of the material by Ira is as good as it gets. Absolutely top notch stuff.

While I don't work in sales directly, the training showed me how curiosity can improve communication with customers or co-workers.

Practical, lessons can be taken and implemented immediately, results are seen quickly, and it helps sales people think about things differently.

It's very practical application that can make a big difference in all aspects of life, professional and personal. Easy to learn and makes a big impact.

The content is exceptional and valuable to us as a company. I appreciate the real examples from our industry and daily interactions. This made it useful and easy to apply.

The training was very helpful and I will use daily in my job. I gained a great deal from the training.

It's the best training I've been a part of. The packet with the questions and the metrics is key and so helpful.